Speaker · 49:30
HBO. It's like they've already realized they fucked up.
Kara Swisher · 49:33
Creators are getting mad too because of the way they're phrasing it and stuff like that. They're put... They're changing different things. There's a whole concert around that. Maybe we'll talk about it next week. You know, even Amanda was like, she turned it on and offended her. She was watching Succession episode nine, and she's like, I was just offended by the font. You know what I mean? Like, I don't want that. I want HBO. It was funny.
Scott Galloway · 49:54
HBO, there'll be case studies written for decades, and not only around brand, but around culture. HBO was one hundred and twenty pound flyweight that was beating Larry Holmes. They were spending 2,000,000,000 or $3,000,000,000 a year, while Netflix was spending 17. Yeah. And what are we talking about around the water cooler? We're talking about Succession and Game of Thrones.
Kara Swisher · 50:19
Yeah. Do you know what HBO stands for, of course? Because my family was one of the the Home famous Office.
Scott Galloway · 50:25
Yeah. And it was a self expressive benefit. My dad used to brag. I remember at cocktail parties, when my dad was trying to, like, sleep with all the other wives at the at the party, he would say, oh, well, we only watch HBO. Like, that made him a baller. That was his big that was his big thing.
Kara Swisher · 50:42
Say home box office?
Scott Galloway · 50:43
No. Well, at at the Galloway household, we'll we'll only watch HBO. And I was like, oh, yeah. That's gonna get her.
Kara Swisher · 50:49
It used to just be movies. Yeah. It used to just be shitty movies when it started. I remember it because my mom had it on our kids.
Scott Galloway · 50:55
You don't remember. I love it. The Mind of the Married Man and then the Gary Shanling show.
Kara Swisher · 50:59
Yeah. Gary Shanling. They had some really good stuff. They were like early Fox. Remember early Fox network? That kind of stuff. It was good. It was really good.
Scott Galloway · 51:06
Rest in peace, HBO.
Kara Swisher · 51:07
Rest in peace.
Scott Galloway · 51:08
Let's change
Speaker · 51:08
the name of our podcast to HBO. That's what we should do.
Kara Swisher · 51:12
Good. That'd be good. Here we are. The doctors on HBO.
Scott Galloway · 51:16
Doctor HBO. Let's do that.
Kara Swisher · 51:18
The one thing that I have to say, Plato, and Dragons, several is all the different HBO streaming service. HBO Go, HBO Now.
Scott Galloway · 51:25
HBO Max. Bag of donuts.
Speaker · 51:27
Yeah. I know. They do. HBO Lite.
Kara Swisher · 51:29
Yeah. I used to call them a joke. I'm like, what's the name today?
Scott Galloway · 51:31
HBO Plus. Oh my god.
Speaker · 51:33
Max was
Kara Swisher · 51:34
a good name. Anyway, if you've got a question of your own, that was a very good session there. If you gotta go... David, call us. Call Scott and Cara. The doctors are in. Anyway, if you've got a question of your own and like answered, send it our way, and go to nymag.com to submit a question for the show or call 85551 We love a voice question. Thank you, Emily from Phoenix, Arizona. Great question. Alright, Scott. One more quick break. We'll be back for predictions.
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— Predictions segment begins —
Kara Swisher · 53:13
Okay, Scott. Let's hear a prediction. You said you had one, you were saving it, or maybe you have a new one?
Scott Galloway · 53:18
My prediction is after listening to the shitshow last night, there was the presidential announcement or the candidacy of Governor DeSantis. And we're speaking on stage at Cannes, which I'm really excited about.
Kara Swisher · 53:31
Yeah. Love need a friend to pivot. I did ask Linda Yaccarino.
Scott Galloway · 53:35
My prediction is around Linda. Yeah. And just to ensure, I'm not sure Linda's gonna come on stage with us now, but I don't think there was ever any chance she was gonna come on stage.
Kara Swisher · 53:44
Yeah. I probably shouldn't, Linda, but you should.
Scott Galloway · 53:47
I will tell, and I'm committing to this, every CMO in the room, and this is really essentially, you know, the Can Creativity Festival is kind of like a contest around, let's give awards to the advertising that sucks the least. And let's let's, you know, we're all pilots.
Kara Swisher · 54:04
But it's in France, and there's Rose.
Scott Galloway · 54:06
We're all pilots on a seven forty seven for Pan Am, and we think we're important, but let's be honest, our days are numbered. And let's go to a party hosted by our executioners, Google and Meta
Kara Swisher · 54:15
on the On the beach.
Scott Galloway · 54:17
But what I will say to every CMO in the room, and we will get a ton of them, and I'm speaking in a couple places, and I will repeat this, that the fastest way between a CMO and an unceremonious exit is to advertise on Twitter. This is an individual running this company who threatened to sue advertisers who left, that when an individual sells his stock, says he hates humanity, is subscale, clearly has all sorts of technology issues, but they wanna get advertisers to advertise on Twitter. So if you're a CMO, literally on a risk adjusted basis, the stupidest thing you can do, you would be better off starting a meth addiction in terms of your own professional trajectory than advertising on Twitter. And this goes to my prediction. She is pushing a rock up a hill that is gonna get bigger and heavier every day. She will be blamed for not restoring the ad revenue that he has recklessly alienated. And she will be... She will leave or be fired within twelve months. There... He has he has... This is the mother of all
Kara Swisher · 55:25
Linda, come on stage with us,
Scott Galloway · 55:27
This is the mother... Well, let me get this. Let me get this. I might sue you if you advertise and then leave. I might threaten to sue you. I might say that you individually... I'm not scared to go after people Remember? Go after people less powerful than me and use a 100... Use the population of The UK and Germany to to say that you're a sex criminal if you do something I don't like
Kara Swisher · 55:50
or shrill.
Scott Galloway · 55:52
But advertise with us Mhmm. And she will be blamed for it. She will be
Kara Swisher · 55:57
They're gonna give her a chance, though. They like her. She's very well liked.
Scott Galloway · 56:00
Yeah. She's very... Yeah. And he's such a loyal guy. She will be blamed for not accomplishing an impossible task, and that is to get people out to advertise on something that was always subscale, but now it's subscale and toxic and dangerous for people's careers. Mhmm. And they will hold him responsible, and she will leave. And attempting to be
Kara Swisher · 56:22
the I'll tell you what's more important, Scott. The numbers aren't very good. The numbers aren't very good. Like, let's get away from wokeness, and he's obnoxious. If it worked, they do it. Right? The numbers aren't good. That's all. It... It's not an effective advertising platform.
Scott Galloway · 56:35
That's where he will place the blame is on Linda Yaccarino.
Kara Swisher · 56:38
Yeah. He will.
Scott Galloway · 56:39
He won't say, Linda, I give you an impossible task. What can I do to be helpful? I'll tone it down. What can I do to to help score advertisers? He's just gonna make her life impossible
Kara Swisher · 56:50
Yep.
Scott Galloway · 56:50
And then hold her responsible for what an awful job she has.
Kara Swisher · 56:55
Yeah. I would love to know what's going on inside her head.
Scott Galloway · 56:57
In addition, she's not the CEO. She's the COO. Yeah. I'm gonna handle product and strategy. She's gonna handle business and revenue, meaning I need someone to blame. That's what he said. I need someone to She
Kara Swisher · 57:10
did walk into this, and I I think she thinks he's less terrible than he seems.
Scott Galloway · 57:14
She was smart to take the job. Even if it doesn't work out, no one... I didn't know who Linda Yaccarina was. I mean Mhmm. I run advertising for NBCUniversal. Great. Is there anyone else here I can speak to?
Kara Swisher · 57:25
Yeah. No. No. I get it. I... She she wanted to raise
Scott Galloway · 57:28
her Twelve months. She should. Let's time stamp this. Twelve months or
Kara Swisher · 57:31
less. Months. Alright. Okay.
Scott Galloway · 57:33
Has been... Literally, this is the mother of all. Let's pour honey on her and send her hunting for bears. I mean
Kara Swisher · 57:41
That's a visual. She's a tough lady. We'll see. But they didn't... It didn't do a good job for her.
Scott Galloway · 57:46
That's the platform I wanna advertise on. They don't understand technology, and they might they might humiliate me in front of a 120,000,000 people. Yes. Take my money.
Kara Swisher · 57:56
I wonder which presidential candidates will do it. They'll be like, no. I don't think so. I'll just go on Fox News.
Scott Galloway · 58:02
I think after seeing what happened where the black hole of attention Elon Musk couldn't couldn't resist, the technology issues, all of the negative press they're getting, I mean, people will go on the platform. Yeah. But they're not
Kara Swisher · 58:15
I can't believe I said this in my long tweet storm was just hand it over to Tucker Carlson. He knows how to do media. He does. He puts on a good show. Even I hate the show. It's a good show.
Scott Galloway · 58:25
Several years ago, right when I was just getting to podcasting, I heard from Andrew Yang's people saying, Andrew really wants to come on your show and talk about his candidacy
Kara Swisher · 58:34
Oh, he'll go on.
Scott Galloway · 58:35
For presidency. And I remember I wrote back and said, the fact that he wants to be on my podcast totally makes him illegitimate candidate in my view. And by the way, I got to know Andrew.
Kara Swisher · 58:46
He had a moment.
Scott Galloway · 58:47
And we've become And I think he's a good man. And I think he's had a positive impact on the world of politics. For the first time, are actually considering some form of UBI. I don't think the child tax credit would have gotten anywhere without him creating cloud cover around UBI. Think he's a good man. But I remember he was literally... You summarized it perfect. The medium is the message here, and the medium yesterday was a fucking shit show.
Kara Swisher · 59:11
Shit show.
Scott Galloway · 59:12
And so the message
Kara Swisher · 59:13
Message was this sucks.
Scott Galloway · 59:14
The message was this just doesn't work.
Kara Swisher · 59:16
This is Merck. Yeah. Yeah. And, also, look at Elon over here. Anyway
Scott Galloway · 59:20
Do you a prediction?
Kara Swisher · 59:22
I I do not. I don't know. I I do not. I do not have... Although I was right about it being a shit show. I I I forgot. I was... I have another right one.
Scott Galloway · 59:29
Linda Yaccarino is gonna come on the show after she resigns, and it's gonna be a great show.
Kara Swisher · 59:35
We're... Linda, we'll help you get a job. We know everybody.
Scott Galloway · 59:38
She's a talented woman. She's gonna be fine.
Kara Swisher · 59:40
We will help you get a job.
Scott Galloway · 59:41
I'm already talking about her as if she's already been... If she's if she's already left.
Kara Swisher · 59:46
We'll see. We'll see. As they say on succession, it's a knife fight in the mud. Life is a knife fight in the mud. By the way, I'll have a prediction. The end of succession's gonna be a big viewership.
Scott Galloway · 59:57
It's I can't handle it. It's too emotionally traumatic.
Kara Swisher · 1:00:01
I have two podcasts on it. That's how good it is. Two.
Scott Galloway · 1:00:05
Yeah. Is this week the
Kara Swisher · 1:00:07
Sunday.
Scott Galloway · 1:00:07
Yeah. It's done? It's over? Mhmm. Wow. I don't know how they could do any more surprises. Are Shiv and Tom gonna strangle each other? I have to be even,
Kara Swisher · 1:00:15
like, skip word. Every I say no words.
Scott Galloway · 1:00:18
People should not then be that mean to each other. And also, as someone... Lie to my life, you know, when... I know your father's passing had a big impact on you. My mother said, it's getting a little much. He's dead. Just put him in the ground. It's getting a little much.
Kara Swisher · 1:00:33
Getting a little rancid.
Scott Galloway · 1:00:35
It's getting a little much. He didn't like you. He wasn't nice to you. Put him in the ground and start spending his money.
Kara Swisher · 1:00:40
I have to say, I love all the the speculation, and the funniest one was the person who said, Tom and Shiva are gonna have a baby, and cousin Greg is gonna imprint on it, you know, like the end of Twilight.
Scott Galloway · 1:00:53
No. It's gonna be Rosemary's baby. It's gonna be the spawn of Satan. I do
Kara Swisher · 1:00:56
There's no baby. This is a week happening. There's no baby happening. There's... It's a week.
Scott Galloway · 1:01:00
Well, my fast forward. Who knows? By the way, greatest greatest series finale in history in history What? Was on HBO. It was the season... Or the series finale of six feet under. I agree. Was That
Kara Swisher · 1:01:11
was was a masterpiece. Kick in the fucking gut. Wasn't it? And then the Sia the Sia song? Ugh.
Scott Galloway · 1:01:18
And the only way they could match that is that they fast forward, and Greg, cousin Greg, is the CEO of Waystar and banging models and doing blow off the ass of really, really hot really hot, male and female prostitutes. I am so here for that. HBO.
Speaker · 1:01:37
I can't believe H to
Scott Galloway · 1:01:38
the b to the o, bitches. HBO.
Kara Swisher · 1:01:40
I cannot believe that you and I agree on the best finale. That's true. And, also, by the way, rest in peace, Tina Turner. And we agree on her greatest song, What's Love Got To Do With It.
Scott Galloway · 1:01:50
Although, I will say it's only love with Brian Adams.
Speaker · 1:01:54
Mhmm. Jesus. They were Everything.
Scott Galloway · 1:01:57
His voice contrasted with hers.
Kara Swisher · 1:02:00
Everything she did. Everything she did. I I listened to Tina Turner one year when that big album came out that she got she got sort of revived again, and it was in the... I lived in New York, and I listened to it on play and play and play again. And I I just love Tina Turner.
Scott Galloway · 1:02:17
Also, a decent actress, Mad Max. I think it was beyond Thunderdome.
Kara Swisher · 1:02:20
Yeah. Thunderdome. And just a cool person. If you look at... There's a lot of interviews showing up with her online, and they're all they're all fantas... She's just she's just hysterically funny. She was with Mike Wallace at her beautiful estate. She had an estate in the South Of France where we'll be, not at the estate, and it was gorgeous. She had an infinity pool overlooking the Riviera. And he goes, do you deserve this? I think he says this to her, which is kind of a weird question.
Scott Galloway · 1:02:46
Do you deserve this?
Kara Swisher · 1:02:47
But she handles it so beautifully, and she goes, I deserve more. And I... Just the way she did it was quiet and like, fuck you, dude.
Scott Galloway · 1:02:54
Well, you know who bought that estate out of probate already?
Kara Swisher · 1:02:56
Who?
Scott Galloway · 1:02:57
David Zaslav.
Kara Swisher · 1:02:59
He's all thrown the party. He's there now in con. He's there now with with campaign.
Scott Galloway · 1:03:03
I'm gonna get offered is another CNN show right now?
Kara Swisher · 1:03:06
Not at all. Not even
Scott Galloway · 1:03:07
by the I'm not... I'm entirely serious. We're gonna have conversation after this. We are changing the name of our podcast to HBO.
— Predictions segment ends —
Kara Swisher · 1:03:14
Read us out. Just leave yourself. Do not say HBO once more. Read us out.
Scott Galloway · 1:03:18
Today's show was produced by Lara Naaman, Evan Engel, and Taylor Griffin. Ernie Intertaut engineered this episode. Thanks also to Drew Burrows and Miel Silverio. Make sure you subscribe to the show wherever you listen to podcasts. Thanks for listening to Pivot from New York Magazine and Vox Media. We'll be back next week for another breakdown of all things tech and business. Be sure to tune in to Girls, to Game of Thrones, to The Wire, and to Pivot from HBO.
Kara Swisher · 1:03:46
That's good. That's that's good.
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