Kara Swisher · 44:56
Just... Don't know why you wouldn't ask from a financial point of view. Anyway, we're gonna take one more quick break. I'm not gonna replace you with a robot, Scott.
Scott Galloway · 45:04
I want the robots from Westworld. I want Thandi Newton. She is scorching hot. God. Oh my god. Have you seen Westworld?
Kara Swisher · 45:10
She's not. I can't watch it. I told you that. It's totally confusing. It's completely It's...
Scott Galloway · 45:15
It... You can't you can't even try and follow the storyline. You just gotta sit back.
Kara Swisher · 45:20
I can't even read it and understand it. I was like, here... This... There was a story like, here's for people who cannot follow this thing, and I couldn't follow this the the
Scott Galloway · 45:28
trying to describe it.
Kara Swisher · 45:29
I was like, what? It was sort of like what? Know, it makes sense. Beginning, so and so begets, so and so begets. So I was like, what? What do you... What happened to... Who are they talking about? Like, literally, I just can't follow it. Anyway, we're gonna take one more quick break. We'll be back for predictions.
[Ad break]
— Predictions segment begins —
Kara Swisher · 47:01
Okay. We're back. Scott, your predictions have been spot on in recent... I think you're a robot. That's what I think is happening. You had the one about, at the World Health Organization, and a few weeks ago, you predicted that universities wouldn't reopen in the fall. Now Boston University is the first school to say it will likely shutter until January 2021. I think that's going to be followed by a lot of schools. I think my son's going to be living at home in the fall. I suspect I told him that he better start looking for a job, but what is your next prediction? You're really doing well here.
Scott Galloway · 47:34
So along the lines of... Well, two, easier... The less important one is you're about to see gap years, taking a year off between You're high school and about to see that increase two to 3000% this fall. And that is Kara Swisher is gonna decide that her son, he can either go to this, we don't know what it's going to be at the great schools your son has been admitted to, and for some sort of weird strange orientation and then do a bunch of bad Zoom classes which will not be worth So the 58,000 you'll decide, all right. The way
Kara Swisher · 48:09
How you decided? Decided. Gap years Has been decided.
Scott Galloway · 48:13
Gap years, when someone takes a gap year, ninety percent of them end up going back. They do in fact, nine out of ten do in fact enroll in college. It's not like they join a rock band and leave forever. Two, they end up graduating at higher rates with higher GPAs. I also think it's a great idea for young men because I think an 18 year old man is still a boy. Boys don't mature as fast. And I think that if you're like me and you're 17 and you show up to UCLA, you just don't have the emotional or mental capacity to deal with college, and you end up just smoking a shit ton of pot and watching the Planet of the Apes trilogy over and over. So I think we're gonna see gap years absolutely explode, but that's not my prediction. My prediction is by the end of twenty twenty, Amazon is the first $2,000,000,000,000 market capitalization company. Oh. There's just, it's just hard to imagine. If you look at
Kara Swisher · 49:00
Big Oh, Henry Blodgett, really? Tell me more. Tell me more.
Scott Galloway · 49:04
Well, think about Big Tech. First off, Big Tech has gone from 21% of the NASDAQ to 24% just in the last thirty days. You have every every media company is gonna be picked dry of their best talent by Google and Facebook who have increased their hiring as they see weakness. You're gonna have a severe downturn in media spending and revenues at Google and Facebook, but their recovery will be what President Trump is hoping for the large economy. Their recovery will in fact be a V shape, whereas the recovery for every other media company is gonna look like a chair. It's going to be an L, and then it's going to go down again. And it's going to be Google and Facebook have been weakening, if you will, these media industry. COVID came in, and it's going to finish them off. Apple is probably overvalued right now. It got recast from a PE of 12 to 24 for no real reason. It's hard to believe that people won't slow down or put off buying that $1,400 phone, even though they're well positioned, though they have Apple TV plus even though the AirPods are the most innovative product. But the company that is going to come out of this is literally going to grow through this, is going to run through the tape and start running a marathon after the 400 meter of the COVID, is Amazon. How do they not come out of this with so much momentum? And in the markets, you're going have people go, okay, why wouldn't I just buy Amazon? Why wouldn't I just buy Amazon? So you're going to see Amazon. Amazon is already up. Amazon has already I mean, think about this. I'm stuck at home playing with my toaster and starting to hate my children, and Jeff Bezos gets his divorce paid for in the last thirty days. That's what's happened. He's increased his wealth about $35,000,000,000 in the last thirty days.
Kara Swisher · 50:43
I think you're spot on.
Scott Galloway · 50:45
So you have Amazon coming out of this stronger, and you have, they're gonna have the confidence to start making more and more overt explicit announcements about healthcare. They're gonna be the ones that kind of drive more automated real time testing, and everyone's just gonna throw in the towel, investors, the government, consumers, and go all in on Amazon. Amazon's first $2,000,000,000,000 company by end of twenty twenty.
— Predictions segment ends —
Kara Swisher · 51:10
I'm gonna add to your prediction, which I think is spot on, with the idea that it's not gonna be just Amazon. I think you're right. You saw a story in the Times this week about Google and Facebook is sort of losing out financially from the advertising. They're also getting hit, but I think they're coming right back in
Scott Galloway · 51:25
a bit. 100%.
Kara Swisher · 51:26
And they are hiring they are hiring people, and so that's and I think... And they're gonna hire a lot of people that don't wanna go back that... Or feel like they're gonna have to, which is not a good... I don't think that's ever good. It's like, oh, I'm gonna go here because it's safe. That's sort of like marrying the person you didn't wanna marry. You know what I mean? Like, oh, I'll go with this person because they're a good provider. But I think that that's a problem for later on down the line, but I
Scott Galloway · 51:49
think You just described my two wives. I don't know. So strange, but I heard he's successful. Anyway He's
Kara Swisher · 51:56
a good provider. He's a good provider. Good good provider is not something you wanna be called necessarily, although it's not a bad thing. But I think you're right. I think I think it's not just Amazon, but I think all... As we've talked about before, I think big tech is gonna come back stronger than ever, all of them.
Scott Galloway · 52:11
Look at what's happening. You know what's happening here? Google and Facebook are calling. Conde Nast just furloughed people. Viacom's furloughing people. Westwood and Aardheart Radio are are are are firing and furloughing people. And Google and Facebook are gonna gonna call, well, you can go home or you can take 60% of your pay there. They've identified the 5%, the best 5% at all these firms who have the best relationships who are really good, and they called and said, how'd you like to get a raise during furlough? Come to Google on Monday. So nobody at Old Media is getting a raise right now unless the ones that go to Google and Facebook. And these guys are gonna play offense. They're gonna increase... That's what I'd be doing. They're gonna increase their hiring. And what... This also... What it gives advertisers, what happens is it gives them an opportunity to break bad habits. And quite frankly, traditional media or terrestrial media is a bad habit. And they have great relationships with these companies. The primary competence of old media is they hire an incredibly, exceptionally high EQ person to establish relationships with the person at AB InBev that's in charge of the budget, and they take them out, and they're nice to them, and they give them fake awards to say, you're such a great CMO because you continue to And waste a bunch of money at all those people are going to rethink their media budgets, and they're probably not going to come back to the same levels they were pre COVID. But the mix will be, again, much more towards Facebook and Google It's and going to be a V. These companies are going to snap back really fast.
Kara Swisher · 53:33
Think the top ones will do fine in media, the ones that are high quality things. I don't think everyone's going to suffer at the same level, but you're right. Well, there's a bunch of organizations, there's a bunch of media organizations that are, that I think people, people flee towards quality. Do think that's the case, I think that's the issue. But, you know, and guess who owns the Washington Post? Jeff Bezos.
Scott Galloway · 53:55
So Well, you know know what's a decent survivability index across media is you just... All you need to do is look at the percentage of revenues they get from subscription. So Viacom, almost nothing. They get they get kicked in the nuts. New York Times, 68% of revenues now from subscription, recurring So their advertising can get cut in half, and they still have money to pay Kara Swisher
Kara Swisher · 54:17
to Yeah. Write these They're fantastic articles, by the way. And you could... You should try to invest in our relationship by reading some of my work. I read all your
Scott Galloway · 54:25
You're now you're stealing my terms, investing in our relationship.
Kara Swisher · 54:28
I just wanna say I listen to all your little rants that go on. I, like, I respond to your texts all the time.
Scott Galloway · 54:34
You read Numerous to No Malice every week?
Kara Swisher · 54:36
Yes. Yes. Yes. Well, no, I I watch your videos. I watch your videos. I watch your fights with people online. I watch your responses. I I watch you very carefully.
Scott Galloway · 54:45
You're the fighter online. You're much better at it than me.
Kara Swisher · 54:48
I know. You get it. You get in there. No. You get in there. You just get offended when you say something and people call you on it. I I I don't know why. I think you should say, yeah. I'm gonna double down on this. That's what you
Scott Galloway · 54:58
should about. Myself. I hate that
Kara Swisher · 55:00
about myself. You're like, they... I think the Jack Dorsey thing bothered you. Now what do you think of him? I think that really upset you. You... I'm glad you stuck to your guns on that.
Scott Galloway · 55:08
How dare you question the dog?
Kara Swisher · 55:10
I know. You do. You get very offended when people question the dog. I love it. I'm like, oh, really? I'll just... You know?
Scott Galloway · 55:15
Let me ask you.
Kara Swisher · 55:16
And by the way, all these new studies of of... And thank you, Rita Wilson for hydroxychloroquine. I was like strafed by those idiots. They're like, it's the only thing. And I'm like, well, I'm... I think it's very good to be wary. And then Rita Wilson talked about how it didn't help her, and same thing with this doctor in Seattle. Other things did, and I'm not not open to it, but you have to just be like, stick to your frigging guns. That's what I said.
Scott Galloway · 55:39
I'm... But I try to be... You know, speaking of sticking to your guns, something I did learn about, I did put out in Twitter. I put out a tweet saying, alright. Wet markets, a lot of these a lot of these pandemics seem to have originated from bats. Should we think about purposely and thoughtfully reducing the bat population? Oh my god. Oh, no. Do you know how many bat people are out there?
Kara Swisher · 55:59
There's a lot of bat people. I could've told you that. Call me before you do a
Scott Galloway · 56:03
survey Seriously. I I got such pushback, but I gotta be honest.
Kara Swisher · 56:06
Bats are important.
Scott Galloway · 56:07
That's important. It was really thoughtful pushback. And I got a bunch of emails from these... There are women, it's usually women for some reason, that work at these bat rehab centers or bat... Bats, they wrote these really thoughtful articles around how important a role bats play in the ecosystem, including maintaining...
Kara Swisher · 56:27
They're like bees.
Scott Galloway · 56:28
Maintaining the population or reducing the population of what is the most dangerous animal in the world, which Rats. No, not rats. Mosquitoes.
Kara Swisher · 56:36
Oh, That's
Scott Galloway · 56:37
They eat something like 2,000 mosquitoes a day, which are responsible.
Kara Swisher · 56:40
Bats are important. I knew that. Why did know the bats were important? Bats are not rats. Bats are not It's not rats. When
Scott Galloway · 56:47
So I take it back. I just wanna say it publicly. I take it back.
Kara Swisher · 56:50
When when people get ahold of them and do bad things to bats. That's what
Scott Galloway · 56:54
No. We're the problem, not the bats.
Kara Swisher · 56:56
We... Let me just... That is the problem on this I'm planet. It's not bats. You know, rats, I would say, not good. Rats, not good. We're we're like rats. We're the rats of... Anyway. Know what I'm Bat
Scott Galloway · 57:08
is Bat is good. Wanna apologize to the bat community that I I You should. End of
Kara Swisher · 57:12
it. How dare you?
Scott Galloway · 57:13
And Twitter has educated me. I was wrong. Bats are important. Leave the bats alone. Leave the bats alone, and please stop sending me emails, you crazy bad people. They say
Kara Swisher · 57:23
All you bad people, I want you to keep writing, Scott, about the efficacy of bats. I want as many emails as possible this week to Scott about
Scott Galloway · 57:31
You know the stereotype about
Kara Swisher · 57:32
And then by the way, bee people, all the bee people that are fans of ours, please write them about bees. That would be great too.
Scott Galloway · 57:38
I've never said anything to be here. But you know how cat
Kara Swisher · 57:40
people want you to get all this information.
Scott Galloway · 57:41
There's a stereotype, a cliche of cat people being a woman who's in her fifties who lives and dies alone. The cat people to the cat people is bat people. There... These are strange people who are obviously living alone and not getting out enough because they are they are coming out of the woodwork to talk to me about the importance of bats. Anyways, I am wrong. I would draw the comment. Alright. I've been educated. Bats are important. Please stop sending me emails.
Kara Swisher · 58:06
Send more. Send more. Send more. Anyway, Scott, it's time to go. What are you doing this weekend? I hear Florida
Scott Galloway · 58:13
and the wrestling thing I did last weekend. What do you do?
Kara Swisher · 58:16
I know. But but wrestling is now an essential business. Linda McMahon's short stint with the Trump administration paid off. I mean, honestly.
Scott Galloway · 58:23
And church.
Kara Swisher · 58:23
You need to get to a rest...
Scott Galloway · 58:24
You need to
Kara Swisher · 58:25
get to a wrestling.
Scott Galloway · 58:26
Church is considered essential. You know what? When a bunch of people when a bunch of people in Florida decide to go to church services I love wrestling. When a bunch of Floridians decide to go to a church service on Sunday in the middle of a pandemic, that's what I call Darwin. They should be wiped out. That's just
Kara Swisher · 58:40
Oh, no. No. That's gonna get to a lot of letters. There you go. That's your letters for this week.
Scott Galloway · 58:45
That's literally that's just that's just devolution. That's nat... That's what
Kara Swisher · 58:48
we call it.
Scott Galloway · 58:49
It's not Sunday services, it's natural selection. You. I'm sending you from
Kara Swisher · 58:54
the test. Okay. It's done. You're gonna get dozens of I'm bathed in the blood of Christ emails, and good luck with that. Anyway, don't forget if there's a story in the news and you're curious about it and wanna hear our opinion, especially if you're an AI, bot wanting to be Scott Galloway, we're very welcome to that. Email us at pivot@VoxMedia.com
Scott Galloway · 59:12
to be featured on this show.
Kara Swisher · 59:15
Okay. Scott, read us out.
Scott Galloway · 59:17
Today's show was produced by Rebecca Sinanis. Our executive producer is Erica Anderson. And special thanks to Drew Burrows and Rebecca Castro. If you like what you heard, please hit the subscribe button. Do you know for the first time last week, our listenership was down? Is it because people are not commuting or because we're talking about Hannity too We had a dip for the first time. We've been growing every week.
Kara Swisher · 59:37
Smallest of dips.
Scott Galloway · 59:38
Just Please reverse our reversal of trend. We gotta... We we we need to be able to be snarky to bank off on our new bosses at New York Magazine. Please hit subscribe and tune in next week for a breakdown of all things tech and business.
