Kara Swisher · 48:02
Talk to someone about, around near Apple was the absolute necessity to use... This is how they should use AI. I think we talked about it this week is to make these products better, and to make these assistants. I think they could shine in this area. There are issues that they are more... They have more of a privacy ideology. No question. But if it's within your ecosystem and you give it the permissions, it should be your helper, and they will be the bet... They could be the best at it. Right now, they are the worst. No one's really good, but they have a real... This is where AI will be great for a company like Apple is your music. What do you want? When do wanna play it? In your car, the the seamlessness. You're absolutely right, and they can do it in a way that protects privacy and at the same time, gives you the kind of service you come to expect from Apple products, which you do. And so when it's kind of shitty, you get really more mad at Apple if things don't work. Scott?
Scott Galloway · 48:55
I agree with you, and I have absolutely no good reason. And it is... Know, just hearing you articulate that, it's arguably the biggest missed opportunity for Apple. Because as I think about it, a decent portion of my life, I walk around with a supercomputer controlled by iOS, controlled by Apple, with, the most popular, expensive, successful, greatest margin, producing piece of jewelry in history, AirPods. So they have something in my ear that could subtly say, turn right or
Kara Swisher · 49:31
And the watch.
Scott Galloway · 49:31
Look for someone, you know, the person you're meeting, you know, look for a tall... I mean, it could just... You got seven minutes to get to your dentist appointment. Have you considered ordering an Uber now? It could just... They have everything. They're at... All these LLMs and generative AIs, they gotta figure out a way to get people to sign up, give them their credit card, start figuring out prompts. They're already at letter l with this stuff. They got they got a communication vehicle in your ear and a supercomputer they control in your pocket. So I don't get it. The weird thing about voice assistance was last year was for the first time, use of voice assistance actually went down, and I don't know about in your household.
Kara Swisher · 50:11
Yep. I agree.
Scott Galloway · 50:12
We're using Alexa less, which is interesting.
Kara Swisher · 50:14
It's bad. It's bad. It doesn't doesn't help you. And and Apple is completely with... They should be able to do this. So, like, I sit there and I'm, like, wonder. It's You sort of like what I feel when I go into an Apple store, you know, when I'm gonna buy something, why they don't know me if I give them my permission, and then they come and show me things. They should know Kara Swisher spends a lot of fucking money there and stop focusing on that person, focus on me, like, that kind of thing. Anyway, yes, Sam, you're a 100% right. It is Apple's greatest possibility, and they are. They are at l. Everybody else... A lot of people I've talked to on this tour, everyone's like, no one's really talking about how they... Everybody makes money from ChatGPT, etcetera. And that's true. Like, how do we actually monetize this? That question has... Besides jacking up the valuations, that that has not gotten answered in any way, and Apple is way ahead on this. It could be way ahead. But the monetization of all this stuff is still... We're in the early... We're in the no stages of this thing, and there there... It's except for just stock appreciation. But we'll see. If you got a question of your own you'd like answered, send it our way. Go to nymag.com, slash pivot to submit a question for the show or call 85551 Thanks, Sam. That was a great question. Alright, Scott. One more quick break. We'll be back for predictions. I get so many headaches every month.
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— Predictions segment begins —
Kara Swisher · 53:40
Okay, Scott.
Scott Galloway · 53:41
I have a couple. My first is just sort of an easy one or much more of a statement disguised as a prediction. I think a lot of these local civic groups and essentially organizations, whether it's city councils, are going to be asked to to tone down the politics. My... I'm in a union, believe it or not. Actually, do I know that? I don't even know that. I've had so many different classifications of my status at NYU. I've been associate clinical, then clinical, then faculty, then adjunct. And when you're an adjunct, you're automatically enrolled in the UAW union, United Auto Workers. For some reason, they are the union representing adjuncts. And the UAW division representing adjuncts at NYU passed a resolution condemning the IDF. And we immediately got notices, all the adjuncts at at Stern saying, the union is is condemning the idea. And regardless of what side you're on, I'm just not sure why I'm looking to the union representing adjunct professors to make any statement on The Middle East, and it's fucking everywhere. Everywhere. Every union, city, council meeting, school board has decided that they're Elon Musk and need to weigh in on every issue. And it's it's sort of the mother of all... Look. I get it. There's nothing wrong with having an opinion, but why are people paying you? What are they really looking for from you?
Kara Swisher · 55:13
Well, you're using the Gaza thing. Actually, there's some really good stories about sort of the right wingers have taken over, and people are sick of it, and they're gonna get voted out because of the banning, all the culture issues, you know, book banning, and a lot of people are sick of that. Like, what are you doing? This isn't your job.
Scott Galloway · 55:29
The same thing.
Kara Swisher · 55:29
Same. Worse.
Scott Galloway · 55:30
Yeah. I agree.
Kara Swisher · 55:31
Worse. The Gaza thing is not nearly as bad as book banning. I'm sorry. It's not even close. But there's a lot of dissatisfaction with local groups pushing whatever, political agenda they have.
Scott Galloway · 55:41
Okay. But I think book banning is more dangerous, but at least I would argue book banning is not nearly as adjacent for a school board to be discussing than policy in The Middle East.
Kara Swisher · 55:50
Yes. But it's book banning. Scott, you you should listen to some of these people. They're like They're doing all kinds of
Scott Galloway · 55:56
I have listened to them, Kara. They're crazy and wrong on an issue related to the school. I don't think the school board should even be addressing or giving time to people to discuss issues that really have no direct impact on the local school board in Ocala.
Kara Swisher · 56:12
It's more than that. These local officials, not just school boards, but all kinds of city councils that have turned far right, and they're getting a flashback because all they do is woke stuff all day. So people are tired of that. They want these local councils to do their jobs, roads, fixing things, dealing with homelessness, whatever it happens to be.
Scott Galloway · 56:33
We're saying the same thing.
Kara Swisher · 56:34
Yeah. I know. I'm just saying. We're saying the thing. Putting the left side on.
Scott Galloway · 56:38
Mine wasn't left or right. It was common sense.
Kara Swisher · 56:40
Well, you did. You mentioned Gaza, but you didn't mention the other side, which is much more prevalent.
Scott Galloway · 56:44
But how is that left or right? Who am I defending?
Kara Swisher · 56:47
Oh, okay. All right. Go ahead. Yeah. Yeah. It's like woke people did it, but go ahead.
Scott Galloway · 56:51
Okay. So my prediction is that the new junior senator from Arizona will be Ruben Gallego. I love this guy. Raised by a single mother in Chicago, managed to get to Harvard, and then decided to go serve in the marines where he did a tour of duty, in operation Iraqi Freedom. Was also in a fraternity, which I like, which I know is really out of vogue, but I just I just love this guy. And I love this because he's running against the... Literally, the least likable person in American politics, Carrie Lake. This is an easy one. There's... I I understand where
Kara Swisher · 57:36
Kristen Sinema... Point point out Kristen Sinema just decided not to run, and he... She... They were worried about her taking votes from him.
Scott Galloway · 57:42
First off. Okay. I hate people who are nothing but malignant narcissists posing as moderates. And if you had a fire extinguisher and Kristen Sinema and Joe Manchin were on fire, the only question is where do you hide the fire extinguisher?
Kara Swisher · 57:59
Oh my god. That's terrible.
Scott Galloway · 58:01
Well, it's a joke. It's a joke.
Kara Swisher · 58:03
Okay.
Scott Galloway · 58:04
These people positioning themselves as moderates and thoughtful were nothing but narcissists who on any point of leverage when they saw a close vote, even on really important stuff, whether it was doing away or new filibuster rules to codify Roe v Wade. Oh, wait. I have opportunity to get a ton of news. I'm gonna be a holdout and couch it in being a moderate. Oh, I know. I see an opportunity to raise a million dollars from private equity special interest groups if I demand that the tax loophole for private equity is gonna be... That's gonna be closed is restored to pass an act.
Kara Swisher · 58:42
Good luck, Kristen, going over to your private equity friends. That's what she's gonna end up doing.
Scott Galloway · 58:46
Again, The Daily Show called it right. It's like me, her announcing that, you know, she shouldn't run and that politics just isn't right for her. That's like me announcing I'm not running to be, you know, to be quarterback of the Jets. She was gonna get destroyed.
Kara Swisher · 59:00
Yeah. But it might have hurt.
Scott Galloway · 59:01
Oh, yeah. She might have been a spoiler. She might have been a spoiler.
Kara Swisher · 59:04
My favorite part of the whole Carrie Lake thing besides she's a loathsome piece of shit is, is, you know, she attacked John McCain mercilessly and at the cruelest way. Like, not just... She could say, I don't agree with his politics, but she went after him in the nastiest way you could do to someone who's dead, by the way. And so she's been trying to reach out to the McCain family, which is great. And there's the McCain Republicans in Arizona, which have great, influence still. People really love John McCain. And Meghan McCain, who's... I'm not a fan of, has been eviscerating her publicly, like, no fucking way. And she does... She goes, no fucking way, bitch. We're not... You're not coming back. You don't get forgiven. It is the funniest thing to watch. Like, she... Every time she tries to be like, no. We just had some differences. McCain was like, oh, no, girl. We hate you. We hate you. And by the way, don't vote for her. I'm a Republican. Don't vote for her. It's really something to see. That's a really interesting race. You're right. Rubin's terrific.
Scott Galloway · 1:00:01
I think Carrie Lake is Donald Trump minus the charisma. I think Donald Trump has actually got a lot of charisma to a small group of people. She's just awful. All the conspiracy theory with none of the humor or charm. I mean, I just... She's just... I can't think of a worse candidate right now for the Republicans to put up. So, anyways, I... My prediction, this guy is solid. Yeah. He's right out of central casting.
Kara Swisher · 1:00:24
I've met him in person. He's also very funny. He's really, like, a very affable fella. I think people... I think voters, once they really spend a lot of time with him, will really enjoy it. It'd be interesting to have, astronaut and him, two Democrats in, if they... If he wins in, Arizona, which is interesting because it's a conservative state.
Scott Galloway · 1:00:41
Well, she's out there telling lies and and conspiracy theories and, I mean, really sowing damage. And, also, her professional peak was being the local fox and anchor for the regional station. He was in, Lima Company, a battalion with the twenty fifth marines that lost 46 marines and one navy corpsman between January 2005 and January 2006. This guy this guy showed up. You know? I mean... So I I think it's gonna be... I I think Arizonans... There's a lot of veterans in Arizona. So I'm not just talking... I I I... You know, I have a bias here, but I think if you just game theory this out, she's gonna have a very tough road ahead of her because this guy this guy looks rock solid. Anyways, I'm a big fan of this guy.
Kara Swisher · 1:01:30
And and good riddance, Kristin Cinnema. I agree. Good riddance. Okay, Scott. That's the show. We'll be back on Tuesday with more pivot. Will you read us that?
— Predictions segment ends —
Scott Galloway · 1:01:39
Today's show was produced by Lara Nayman, Zoe Marcus, Taylor Griffin. Ernie Retod engineered this episode. Thanks also to Drew Burrows and Neil Savario. Nishat is Vox Media's executive producer of audio. Make sure you subscribe to the show wherever you listen to podcasts. Thanks for listening to Pivot from New York Magazine and Vox Media. You can subscribe to the magazine at nymag.com/pod. We'll be back next week for another breakdown of all things tech and business. Texas, here we
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