Scott Galloway · 50:16
Having one off conversations and putting pressure on individual companies. It's supposed to have systemic solutions and laws that impact the whole industry. Otherwise, it just ends up being corruption as it is now, where I don't know if you saw the latest, auto companies are now gonna be exempt from a lot of these tariffs. So if you're a big company that's on his lunch calendar or you have a popular brand or you're gigantic or you're... Get to have lunch with them, you get exemption from this ridiculous behavior. And the problem is is that small and medium sized business, which account for 98% of the companies that depend upon export and import, are shit out of luck because they can't afford lobbyists, they're never gonna go to Mar A Lago. So these individual one off conversations are corrupt. You're not supposed to have them. And, also, I gotta be... I mean, you saw me. I was so excited about Bezos. I went out with all these threads saying, good for him. Good on him.
Kara Swisher · 51:09
Yeah. You did.
Scott Galloway · 51:09
And I was so excited. And then you texted me, and you're like, he caved. He caved. And I'm like, oh, fuck. And I had to go back and was like, well, false alarm. You know?
Kara Swisher · 51:19
No way. He's such a caver. He's a caver. He wants all the Trumps to be at his wedding. Like, are you kidding? He's gone. Jeff Bezos never was there, but he's gone now. He's down the Mar A Lago Highway, and he's living down there, you know, much more so even than Elon, I think. I don't know.
Scott Galloway · 51:34
Yeah. I don't know. I'm I'm actually excited, and we'll talk about it maybe next week, but I'm excited about he's about to put a competitor into space.
Kara Swisher · 51:43
Yeah. I'm good with his blank slate. I'm good with the the rocket stuff that he's competing with, but it's... It... Whatever. They never they never fail to disappoint these people. They really don't. They just don't. I just expect disappointment. You're like that. This time... You're like, this time, my boyfriend's gonna behave and show
Scott Galloway · 52:02
up and
Kara Swisher · 52:02
pick me up. He's changed.
Speaker · 52:04
He sent an Uber for me.
Kara Swisher · 52:06
He sent an Uber.
Speaker · 52:07
He sent an Uber for me.
Kara Swisher · 52:08
The stripper loves me. I swear. I swear she loves me. You can go to a strip club, Scott, but she doesn't Yeah.
Scott Galloway · 52:15
I've been to a strip club in twenty years. I don't like strip clubs.
Kara Swisher · 52:17
We should go.
Scott Galloway · 52:18
No. We shouldn't.
Kara Swisher · 52:19
We should do a tour. There's a pivot. Live pivots in strip club.
Scott Galloway · 52:22
No. I'm not into strip clubs.
Kara Swisher · 52:23
Alright. One more quick break. We'll be back for predictions, Scott. Let's have a good one.
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— Predictions segment begins —
Kara Swisher · 54:23
Okay, Scott. Let's hear a prediction and listen up. Time for something new. We wanna hear your predictions. Send us your predictions thirty seconds or less, and we'll play them on the show if they're good. And if they're... Well, if they're dirty, we'll probably play them too. Go to nymag.com/pivot to submit a prediction for the show or call 85551 I wanted to create some competition for Scott. So, Scott, up your game today. Let's go.
Scott Galloway · 54:47
I don't know if mine's very good. But, basically, one of the wonderful things about our economy is once a company establishes something resembling or supposedly monopoly power and can start implementing those rents on consumers, there's so much profits that that's like chum in the water and other sharks show up. That's the basis of competition. And, hopefully, if a company gets too far ahead of another, the FTC and the FTC and the DOJ move in, break it up such that it can inspire more competition, lower prices, more innovation, etcetera. Competition really is one of the secrets to America's success. And my Internet went out. In London, I have to have crazy fast broadband, and I spent... I'm not exaggerating. I think I spent 50 or $60,000 to have fiber run across Regent's Park to get the kind of broadband I need. And I went out
Kara Swisher · 55:36
You're that guy.
Scott Galloway · 55:36
Yeah. I'm that guy. I went out... I don't I don't have satellites. It went out this weekend. And so everyone's scrambling, including Drew, to try and figure out a a solve. And they went out, and they bought one of those portable Starlinks. And they set it up in about four hours. It's an incredible service. I've used Starlink on a plane before. You can do FaceTime. It really is an amazing product. I think now close to two thirds of the lower satellites are owned by Starlink or SpaceX, I guess it's Starlink, and it really is an incredible product. And I'm just thrilled to see, and I think another reason why I think Amazon's gonna continue probably to outperform is that they launched their first... I don't even know how you pronounce it. Is it Kuiper? K u I p e r?
Kara Swisher · 56:22
Kuiper. I think it's Yeah. I've met with the CEOs. It's their... It's... They've been at it the same way they've been at the rocket stuff, but Cooper.
Scott Galloway · 56:29
Yeah. Cooper. So the first batch of a plan, 3,300 Cooper satellites launch from Florida.
Kara Swisher · 56:35
Mhmm.
Scott Galloway · 56:36
The mission kicks off a race to rival SpaceX's massive Starlink network, and Amazon can launch five more Cooper missions this year. I think the promise of that is gonna take their stock up because Starlink is just such an incredible company that essentially has monopoly power right now.
Kara Swisher · 56:52
Yeah. That was run... I forget who used to run that company. I met with him several times. They've they've been trying it. Like, everyone's been trying to catch Starlink, obviously, and it's a great opportunity to do so.
Scott Galloway · 57:01
Anyways, brand... We talk a lot about in brand strategy. The first kind of kiosk in brand strategy is awareness. About 98% of our purchases, at least until... Is that true recently? I'd like to redo this data. But up until up until The Social Graph, 98% of your purchases are from brands you've heard of before. Just think about it, you're you're just less inclined to return the email of someone you don't know. Just having heard of somebody or having heard of a brand makes you much more... Your purchase inclination or your purchase consideration goes up exponentially. And so I would often say the first step in any brand is just to be known. And, unfortunately, we live in a society is the philosopher, Italian philosopher, Humberto Eco said, that being famous and having awareness is more important than what you're famous or have awareness for. So awareness is enormous, and it's decent proxy for future value to be monetized. And I think the brand that's about to go from zero to a 100 in the next six months is Cooper. Because there are... It's a $10,000,000,000 project that was unveiled in 2019. It's had a lot of delays, and it's finally starting to get its kind of mojo. And I think you're gonna see... They're gonna start doing a good job of showing real time footage of every launch. And then when you think about if Amazon can offer a Starlink like service with their interface, I mean, at some point, you know what they're gonna do? They're gonna roll it into Prime. Anyways, Cooper from Prime is about to become one of the biggest brands and also be the most formidable competitor to the most valuable private company in the world, I think, right now, which is SpaceX. So, anyways, my prediction is the Interesting. The brand you haven't heard of as of 05/01/2025 is gonna be ubiquitous in the investment and consumer landscape by the end of the year, and that is project Cooper, which is a $10,000,000,000 satellite effort from the good folks at Amazon.
Kara Swisher · 58:52
You know what? I've touched a Cooper. They brought one to show it to me.
Scott Galloway · 58:55
That was in high school. Right? Touched it. Oh, wait. I'm sorry. I'm sorry. And then you decided, no. Not for me. Interesting, but not for me.
Kara Swisher · 59:03
But just start with... Because... But as usual with Tesla, same thing. People are coming in, and they're gonna give him a run. And if he's not on his game, Elon Musk, he's got a lot of competitors headed his way because he's shown the way. And just because you're shown the way, Elon, the planes are covered with the bodies of pioneers as everybody well knows.
Scott Galloway · 59:21
Oh, Starlink. To be fair, Starlink's an amazing product.
Kara Swisher · 59:24
It's an amazing product. Just saying, so was Tesla three years ago. Right? And then now there's
Scott Galloway · 59:29
lots competition. That's why, folks, we need an FTC and a DOJ to break companies up. You need you need these small scrappy star... Anyway, Project Cooper.
Kara Swisher · 59:37
That's correct. You can't take your eye off the ball. He's lucky in that company. He has a good CEO, Gwen Chotwell, who now... Who is also much too obsequious to him. But, nonetheless, she she really runs that show, and that shows the good idea to have a good CEO in place.
Scott Galloway · 59:51
Oh, am I... I think you're gonna be outstanding on Bill Maher. Think you're gonna be outstanding. I think that'll be
Kara Swisher · 59:57
I could crash and burn, but I hope not. I think I will. He likes me, like, slapping him around little bit, like, just like you do. Anyway, as I said, people give your predictions. We wanna hear your predictions. Send in the predictions thirty seconds or less. We'll play them on the show. As I said, go to nymag.com/pivot to submit this prediction for the show and beat professor Galloway or call 85551 And elsewhere in the Cara and Scott universe, this week on professor G Conversations, Scott spoke with David Brooks. Okay. Go okay for you.
— Predictions segment ends —
Scott Galloway · 1:00:26
I love... How can you... Don't don't
Kara Swisher · 1:00:28
I do. I do.
Scott Galloway · 1:00:28
He's wonderful.
Kara Swisher · 1:00:29
Thank you. I... Okay.
Scott Galloway · 1:00:31
You know, how can you not love David Brooks?
Kara Swisher · 1:00:34
So many people don't. Are you not paying attention on the
Scott Galloway · 1:00:37
Internet? Smart.
Kara Swisher · 1:00:40
I don't.
Scott Galloway · 1:00:40
Big talk... Community.
Kara Swisher · 1:00:41
I'm glad you... He's very smart. You're right.
Scott Galloway · 1:00:43
That's fantastic.
Kara Swisher · 1:00:44
Fan. I'm sorry. I can be not a fan of David Brooks. I think he's just a lot. He's a writer also at the Atlantic too. Let's listen to a clip.
Guest · 1:00:53
And when I look at the Trump administration, I see a massive attempt to return us to the life of dog eat dog, the life of nasty British and short, the life where gangsters have maximum freedom to do what they wanna do. And that is the evisceration of all the values of civilization that conservatism is supposed to transmit and preserve. And I think the raw lust for power that Donald Trump embodies has not only eviscerated conservatism, it's eviscerated Christianity.
Kara Swisher · 1:01:22
That's a very thoughtful thought. He's right. He's right. He's right. I'm excited. I'll listen to it. I promise.
Scott Galloway · 1:01:27
I really I really enjoyed, my conversation with him. I found him to be very spiritual. By the way, we were out there with Bill Maher. Say hello to my favorites. Bill doesn't hang out with me, but the executive producers do. Sheila Griffiths. Oh, wait. Sheila Griffiths, I think, and Mark Gervitz and Dean Johnson. They're literally Friday Night Lights parents. They're, like, handsome people in
Kara Swisher · 1:01:48
their a great team.
Scott Galloway · 1:01:49
They're handsome people, like, good looking people in their forties who feel like... If I ever have a big problem, I'm just calling them and saying, can you just pretend to be my parent right now? And they are so nice.
Kara Swisher · 1:01:59
I'll say that.
Scott Galloway · 1:02:00
And they come in into that little green room, and they're like, we're so happy to have you. They're so nice. And Yeah. I get nice emails from them.
Kara Swisher · 1:02:07
Good swag too. Good food. Good swag.
Scott Galloway · 1:02:09
And beer. I shotgun to beer before the last one because I got so fucking nervous.
Kara Swisher · 1:02:13
You're kidding. I'm not kidding.
Scott Galloway · 1:02:14
Think that's called alcoholism. And also my Sherpa there is a woman named Susan Bennett who's wonderful.
Kara Swisher · 1:02:19
Yes. Susan's amazing.
Scott Galloway · 1:02:20
She's so I
Kara Swisher · 1:02:21
have to say, Bill Maher has a Sabbath that stayed with him for a very long time, and it's a good reflection on him even if you don't like, oh, god.
Scott Galloway · 1:02:27
Greatness is in the agency of others, and that is a
Kara Swisher · 1:02:30
He has a team. Same thing with Scott.
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Scott Galloway · 1:02:33
with him. Yeah. The key to success is the ability to attract and retain people more talented than yourself. That is it. Full stop. Full stop. And having a
Speaker · 1:02:41
big Cooper and having a really big Cooper.
Kara Swisher · 1:02:43
My code team at all things c team was with me for twenty years, the conference team. They were all... For the most part.
Scott Galloway · 1:02:50
The pivot team is nodding right now. They feel nice.
Kara Swisher · 1:02:52
Nodding. They're hoping. They're hoping. We'll see. We've changed.
Scott Galloway · 1:02:55
There we go.
Kara Swisher · 1:02:56
Okay, Scott. That's the show. We'll be back on Tuesday with more Pivot. Read us out.
Scott Galloway · 1:03:02
Today's show is produced by Lara Nayman, Zoe Marcus, Taylor Griffin, and Kevin Oliver. Ernie or Todd entered into this episode. Jim Mackle edited this video. Thanks also to Jubrowes, Miss Severo, and Dan Shalon. Nishat Kurwa is Vox Media's executive producer of auto. Make sure you subscribe to the show wherever you listen to podcasts. Thanks for listening to Pivot New York Magazine and Vox Media. You can subscribe to the magazine at n1mag.com/pod. We'll be back next week for another breakdown of all things tech and business. Tune in to see Cheech and Chong, Speaker McCarthy, and and and Kara Swisher.
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