Scott Galloway · 25:43
I think a lot of the technology is being somewhat commodified. Do know there are three times as many people at Google working on selling keywords than there are actually working on the underlying technology
Kara Swisher · 25:51
of search? Interesting.
Scott Galloway · 25:52
Blew my mind. Anyways, I think I think search is going to be the the... This massive evolutionary explosion of species over the next five or ten years. So I I wanna be the first to say I am acknowledging Chris's point. Chris, we acknowledge you. We acknowledge you, good sir,
Kara Swisher · 26:09
from Michigan. We seem to acknowledge you as opposed to us not seeming to. Alright. So name your top search places. I'm gonna name mine first. Twitter, 100%. Amazon.
Scott Galloway · 26:18
Searched Twitter. I don't know how.
Kara Swisher · 26:20
Search Twitter all the time for news. I do it. Yeah. A 100... Or people or different trends and stuff like that. So I search Twitter a lot. I search Amazon a lot. And I search... Where else do I search? It's not Google. I'm trying to do not Google. I mean, I search Google Maps, but that's Google. I guess I'm just trying to think. Where else do I search? That's it. That's it. What about you? Yep.
Scott Galloway · 26:45
You porn.
Kara Swisher · 26:45
Is that it? Oh, porn. Yeah, search Netflix. You're right.
Scott Galloway · 26:49
Netflix. Amazon, a lot of search on Amazon, but mostly I just type stuff into the URL or what And we call the address now I've downloaded NEVA. It's interesting when you get different search results on a subscription search engine. I'm kind of fascinated with it.
Kara Swisher · 27:04
What it's such such as? Explain. Say say say what
Scott Galloway · 27:06
you It just seems... It's just interesting that you don't get... Because it's not paid, ads aren't paid, you get more kind of wonky responses, which I like, and you don't get as many what I'll call commercial responses that people are paying for. And some of the commercial responses you like because you want to But buy it's just weird. It's a different animal. It's like changing operating systems. It took a little while for me to get used to. But that's a really interesting question. How do we
Kara Swisher · 27:35
Just so people know, Scott invests in Neva. And I know she's
Scott Galloway · 27:39
a worker. Full disclosure.
Kara Swisher · 27:42
It niche, though, or is it trying to be a bigger thing?
Scott Galloway · 27:44
Subscription? No. I think subscription search well, guess technically everything's a niche now compared to Bing is niche compared to Google. Google. But yeah, that's such an interesting question. I wish I had a more thoughtful answer of what role I searched LinkedIn a decent amount.
Kara Swisher · 28:02
Do you? What, for lot? We're looking for a job.
Scott Galloway · 28:05
No, Section four. We've gone from 40 to 80 people. We're constantly trying to find people.
Kara Swisher · 28:11
Oh, interesting.
Scott Galloway · 28:12
And I think it's interesting. And I love LinkedIn. Think LinkedIn has kind of got the vibe of what's so... The promise of social is on LinkedIn. I think people are really civil to each other. Think it's mostly because of identity, and also everyone's thinking maybe I can get a job from that person at some
Kara Swisher · 28:24
Yes. Point in my
Scott Galloway · 28:25
LinkedIn Everyone's much the nicer and much more supportive.
Kara Swisher · 28:27
It's like the other white meat, the other other social network.
Scott Galloway · 28:30
That's my favorite tagline in history. The pork, the other white meat. From James Garner, who just had a triple bypass, and Cybill Shepherd, who was a vegan at the time. She was a spokesperson for the American Beef Council. I love that. Cash that check. Civil shepherd. Where's she?
Kara Swisher · 28:46
You know, I met her. She was Really? She was Did she...
Scott Galloway · 28:49
Tell me she's nice. Tell me she's nice.
Kara Swisher · 28:51
Saucy. She's a saucy... She's very nice, but saucy. Like, a lot. There's a lot going on there. Let me just say she was on The L Word, when I was visiting the set. Really? Met her. Yeah. She was she played a lesbian. She was a mother of
Scott Galloway · 29:03
a Well, that would make I
Kara Swisher · 29:04
don't remember the plot.
Scott Galloway · 29:04
That would make sense.
Kara Swisher · 29:05
She played a mother she played a mother of a lesbian who then became a lesbian in the show. Like, so she was she was doing a little lesbian action as I recall. I just don't even remember. Nonetheless, she was lovely and saucy. It's all I remember. The one who was really saucy was Holland Taylor. Who's that? Who's Holland Taylor? She's an actress. If you saw her, you'd be like, oh, her. She's actually goes out with the woman No. I know
Scott Galloway · 29:25
her. In Didn't she date, like, Tilda Swinton or something?
Kara Swisher · 29:28
No. No. What's her name? I'm gonna blank on this. Yes. It's the lesbians. They're not... It's not Tilda Swinton. By the way, there's a really great meme on the Internet right now of Tilda Wait Rachel Maddow.
Scott Galloway · 29:38
I just throwing out lesbians left and right?
Kara Swisher · 29:40
No. Just stop.
Scott Galloway · 29:40
Assuming they
Kara Swisher · 29:41
all date
Scott Galloway · 29:41
each other. I'm gonna hear about that.
Kara Swisher · 29:44
You don't. You are. But that's okay. You don't need to know all your lesbians. I can make a list for you if you like, if
Scott Galloway · 29:50
you want. I would like that.
Kara Swisher · 29:51
Would you like? Who who is your favorite among lesbians besides me?
Scott Galloway · 29:56
I... You know what? I am so not gonna go there. My my limited my limited capability to protect myself, my my limited good judgment says don't start listing your favorite lesbians.
Kara Swisher · 30:07
Okay. We should have a search service for lesbians. That's all I'm saying. It's it's... She goes out with Sarah Paulson. Look. Other than Lindsey Graham... Holland Taylor goes out with Sarah Paulson. Thank you. I'm just giving you some lesbian information.
Scott Galloway · 30:17
Sarah Paulson.
Kara Swisher · 30:19
She's an actress. She's so... On everything. She's like... She was she's always...
Scott Galloway · 30:22
Oh, she's great.
Kara Swisher · 30:23
She's great. She's
Scott Galloway · 30:24
fantastic. The one about... The... Everything. American voice. Dain She
Kara Swisher · 30:31
was... She played Nicole.
Scott Galloway · 30:32
She's very talented.
Kara Swisher · 30:33
She's wonderful. She's really great. Yeah. She's terrific. She was in Nurse Ratched. That didn't do as well on Netflix, but nonetheless, I I think saw that.
Scott Galloway · 30:41
That's funny. Nurse Ratched came out of my mind.
Kara Swisher · 30:44
We're gonna... We're... We love your question, Chris. Thank you. It's an excellent question.
Scott Galloway · 30:48
Everybody's We acknowledge you, Chris.
Kara Swisher · 30:49
We acknowledge
Scott Galloway · 30:50
you. We acknowledge you.
Kara Swisher · 30:51
And we love it. Anyway, Scott, one more quick break, and we'll be back for predictions.
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Kara Swisher · 31:07
got a
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— Predictions segment begins —
Kara Swisher · 31:51
Okay, Scott. Predictions.
Scott Galloway · 31:53
Do you have one? Mine's kinda lame.
Kara Swisher · 31:55
I just... That I that I predict Olivia Olivia Rodrigo might help set off some people getting vaccinations. She, you know Oh, France just demands it. She... Olivia Rodrigo is the pop star, the 18 year old pop star with the number one album in the country. She Yeah. She she said vaccines are good for you, which is is the name of her hit song. Mhmm. And, you know, I just like when they... I think they're gonna try to... There's a lot of people at the White House thinking about how to get these groups of people to get vaccinated. And I... You know, they're trying to roll it out and drill it out quickly because of this Delta variant. But they... But it but it... I thought it was a good... A smart idea to pull her in to reach the young and unvaccinated. I think it was good. So I predict there'll be more of that. You'll see a lot more of that and it's not gonna be like Kid Rock and the pillow guy telling you not to get a vaccine because Bill Gates is trying to kill you. Whatever. It was so nice to see her walking into the White House versus the pillow So anyway...
Scott Galloway · 32:54
Versus like Jeth ro Tull and Scott Baio.
Kara Swisher · 32:56
I know. Like, you know what I mean? Like, I was like, oh, the the door of the pillow guy went in. The Olivia and Rodrigo went in to do a message that's important. So I predictably more of that. They're gonna seal up.
Scott Galloway · 33:06
The land of the people whose agent will not call them back.
Kara Swisher · 33:08
Yeah. I don't know how much celebrities matter, but I think it's great. Go ahead.
Scott Galloway · 33:14
So my prediction is a little overdone, but I'm gonna make it anyways. I think Virgin Galactic is gonna be the poster child for the SPAC in the space bubble. I think space exploration
Kara Swisher · 33:23
Poster child good or bad?
Scott Galloway · 33:25
Oh, bad. Oh, Okay. I mean, do you realize I mean, first off, there's just so much writing on the wall that this thing is not going to work. First off, as a strategy, I just think space tourism makes no sense. I think we put astronauts and equipment into rockets. I don't think we put tourists into rockets. But in addition, Chamath Palihapitiya, he's a very smart guy, sold his entire stake in March. And Richard Branson, by the way, has sold $800,000,000 worth of stock in it to fund his other ventures. So two people who I think are very smart and know the company very well have both said, yeah, great, we're out. We're going to vote with our wallet and we're not voting for the company. And two, something do you realize since they took that flight last Sunday, the stock has lost a third of its value. And I think the reason why everyone's trying to figure out, well, is it because of the $500,000,000 secondary? And I think it's because of the following. There was a clip of them once they were in space. And I think what they've pulled off is remarkable. The entire world saw this thing. I mean, that's just PR you can't dream of. Yeah. No. Okay. But what does it mean? When 7,000,000,000 people or call it two or 3,000,000,000 people are exposed to your product and know this product is out there, this is what it looks like, it costs a $250,000, and they've got a waiting list of 600 people. Mhmm. I taught 1,400 people last night. 600 people is nothing. So what they have here is the mother of all product market misfit. Oh. Nobody wants this fucking thing. No one want. If 600 people want
Kara Swisher · 34:53
you drop product the price, you would. Right? Like, was $200
Scott Galloway · 34:56
The the capsule holds four people. How long
Kara Swisher · 35:00
can they take it? Telling you if it's... That's true. I get it. I... They can't. Space... Who said that
Scott Galloway · 35:05
to us
Kara Swisher · 35:05
in their prediction?
Scott Galloway · 35:06
Is what
Kara Swisher · 35:06
they'll Space expensive.
Scott Galloway · 35:09
There's like billions of particles in every square foot on Earth. There's like one in space because space wants to destroy all of it and all matter. That's what it Remember,
Kara Swisher · 35:16
space wants to kill you.
Scott Galloway · 35:18
But my prediction is within six months you're going to see a pivot. They're going start talking about point to point supersonic travel or space cargo. They do have a space cargo or space hauling division. But if you look at the stock, if you look at the very smart people who have sold their shares, if you look at the product market fit, if you look at the awareness and the anemic sign up they have, people saw Richard Branson in space floating for two minutes and think, yeah, that's not worth 25,000, much less a 250,000.
Kara Swisher · 35:46
You know what I say? This is critical space this is critical space theory.
Scott Galloway · 35:50
Critical space theory.
Kara Swisher · 35:51
That's a joke on the Internet. Critical space theory.
Scott Galloway · 35:55
Critical space theory.
Kara Swisher · 35:56
Sorry to make a joke on a ridiculous
Scott Galloway · 35:58
topic. The lame race. Yeah. The glaze race.
Kara Swisher · 36:02
Yeah. Think you're right. Think the space tourism idea is is correct. I think this is a lot of money. I think one of... Someone predicted this to us. It's a lot of money. It's expensive. Space wants to kill you, and you're right. I I think this is a great prediction. Why are you insulting your prediction?
Scott Galloway · 36:17
No, I'm just... It'll become a poster child for... It was one of the first SPACs. Chamath is kind of the king or the visionary around SPACs. SPACs, he was involved here. But I just look at this thing and I'm like, product market fit doesn't make any sense. Structurally doesn't make any sense. Their strategy doesn't make any sense.
Kara Swisher · 36:35
I
Scott Galloway · 36:36
I look at it and I go, okay, this thing is just, you know
Kara Swisher · 36:39
Well, me ask you one question. So I asked it about how much would it cost for you to go on Facebook, you know, when we talked about that, like to be on their whatever their substack version killer or whatever they're making. How much money would you pay to go into space? What was... What's the most you would pay? You know... To take a trip around the light fantastic.
Scott Galloway · 37:00
I I don't know. It doesn't really appeal to me. I'm... I I get motion sickness. I'm on planes way too much. The only thing not wonderful about my life is that it's not... I I guess at some point, if it's totally bulletproof, seeing the... Especially you have sort of a moment, a spiritual moment when you see Earth Yeah. From the Carmen line. I would like to experience that. I can get 80% of that with edibles and And all of my
Kara Swisher · 37:24
photos. Yeah. Or, you know, I hate to say it, but like
Scott Galloway · 37:27
Doesn't appeal to me. Does it appeal to you?
Kara Swisher · 37:29
No. At all. I don't wanna get in any spaceship ever ever ever. I'm gonna stick it out on this poor little planet. That's what I'm doing. I'm go... I'm sticking... I'm staying on this ride.
Scott Galloway · 37:38
I like it here. Yeah. I don't wanna go to the Carmen line. I wanna go to Saint Bart's.
Kara Swisher · 37:41
It's beautiful. I'll tell you what it shows out what you're talking about. It makes Elon Musk look smart because he has not dabbled in space tourism that much except around the edges. He's just sending up rockets and sending up payloads.
Scott Galloway · 37:51
Hauling shit into space and
Kara Swisher · 37:52
And making and eventually, he'll haul stuff down, minerals and things like that. You know, I think he's I think he's got the right take on this. I think Jeff Bezos is with these, like, super cities in the sky. I I I like it. I like it, but you're like, no. Like that kind of thing. It's expensive.
Scott Galloway · 38:07
Yeah.
Kara Swisher · 38:07
Space wants
Scott Galloway · 38:08
to go. Agreed. So anyway, my prediction
Kara Swisher · 38:09
then. Bjork. We can't stop watching
Scott Galloway · 38:27
that shit.
Kara Swisher · 38:27
It's so good. It's so good.
Scott Galloway · 38:28
Piers Prossnard, a very handsome man.
Kara Swisher · 38:31
He's a very handsome
Scott Galloway · 38:31
man. He is a very
Kara Swisher · 38:33
handsome He's charming. Speaking of handsome man, who was that person you pretended was you with the poodle? That was that was... What's his name? The soccer player.
Scott Galloway · 38:39
Zidane Zidane or the the world...
Kara Swisher · 38:41
Great the
Scott Galloway · 38:42
soccer player.
Kara Swisher · 38:42
He's trying to ride on his good... That's a good looking version of you. That's what that is. With a poodle.
Scott Galloway · 38:47
Well, a lot of people would say I'm a good looking version of him.
Kara Swisher · 38:49
No. Not a lot of people.
Scott Galloway · 38:50
Not a lot of Zanidine Zidane. One greatest football players in history.
Kara Swisher · 38:55
For a minute, I was like, what is Scott? Did he get work done? Did he... When when did he get a poodle? He has a I big know.
Scott Galloway · 39:01
Give me the Zidane look. That's what I say to my dermatologist. Give me the Zidane look.
Kara Swisher · 39:05
You could get there. Anyway, it was fascinating. Okay. Don't forget if there's a story in the news you're curious about and wanna hear our opinion on just like Chris, go to... And acknowledge. We will acknowledge something you say to us. Go to nymag.com/pivot to submit a question for the show. Scott, please read us out.
— Predictions segment ends —
Scott Galloway · 39:21
Today's show is produced by Caroline Chagrin. Ernie Andertaut engineered this episode. Thanks also to Drew Burrows. And for a limited time, you have a chance to fill out our listener survey. That's right. We want you to tell us how we're doing. Go to newyorkmag.com/pivotsurvey and sound off. That's nymag.com/pivotsurvey. Please take it. We do take it seriously. Make sure you're subscribed to the show on Apple Podcasts. If you're an Android user, check us out on Spotify, frankly, wherever you listen to podcasts. Thanks for listening to Pivot from Fox Media. We'll be back next week for another breakdown of all things tech. Number 21 for Juventus, a midfielder. Number five for Real Madrid, one of the greatest sportsmen in history. Not as sexy as a dog. Not as sexy as a dog. See you next week.
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Scott Galloway · 40:42
app.