Scott Galloway · 40:14
Yeah. And if he wants to have pictures of him writing the script or pictures of him drinking a coffee at, you know, at the press conference, okay. Maybe. But anything that kinda comes from the film, I'm pretty sure that the the interpretation will be that Miramax owns this boss. It sucks to be a grown up, but they own it.
Kara Swisher · 40:32
Yeah. It's gonna be an interesting area. And I think it's gonna be just like... There's so much... You know, I read a lot. Anything I sign now, read very carefully on who wants the rights to what and remove things and everything else. I just did it the other day because it... They are... They do cover the whole landscape like a giant blanket, and it's not anticipating NFTs. I wonder what NFT we could make. What do you think? I think artists are gonna go crazy about this stuff.
Scott Galloway · 40:57
You can guarantee that at some point when we sign another document, Vox is gonna have something in there about NFTs. But what Yeah. This is an extension of another big trend in Hollywood that's been happening over the last decade. And that is when I sign up for something or you sign up for something, the pay has gone up to do the production. But the company, the studio wants all the back end right. There's gonna be very few Seinfelds in the future where they make $200,000,000 on the reruns.
Kara Swisher · 41:26
Yep. The
Scott Galloway · 41:26
studios have all said, we'll pay you more upfront, but we own everything that happens from here on.
Kara Swisher · 41:32
Yep.
Scott Galloway · 41:32
And this is gonna be that in spades. They're gonna... Every contract is going to say, any possible monetization of this IP moving forward in any medium, maybe we give you a commission on it. Maybe you get 20%, but it's ours. And it's just going to take the value of certain NFT able assets way up.
Kara Swisher · 41:52
Yeah. What are we gonna
Scott Galloway · 41:53
Imagine how many NFTs could come from different images from Mad Men or from Breaking Bad.
Kara Swisher · 41:59
Yeah. Totally.
Scott Galloway · 41:59
You can imagine a world where AMC or whoever produced Mad Men makes more money from NFTs, from middle... You know, midlife crisis guys who wanna show... Remember that scene with Don Draper in the diner, that iconic scene? I own the NFT, and he gets a printout, and that can be his his meme in a metaverse, And he can and he get they'll tack on all sorts of stuff.
Kara Swisher · 42:24
The last moments of Soprano's life, Tony Soprano.
Scott Galloway · 42:28
That's right. And then you know who's going to make a shit ton of money? I mean, a shit ton of money? It's Hermes, Chanel, and LVMH. Yep. Because they're going to be able to say and this isn't as much NFTs, but around the metaverse, I would like to have my meme carry a Birken bag in the metaverse. And if I were Hermes, I'd be thinking, how do I ensure that anyone who wants to walk around with a Birkenberg in the metaverse has to own one offline or has to buy some sort of an NFT? It's a... I... It is a great time to be an IP lawyer right now that understands NFTs.
Kara Swisher · 43:02
IP lawyers are interesting. I think IP lawyers are fascinating. I'm I'm always been interested in IP. I think about it quite a lot my entire career.
Scott Galloway · 43:09
And you know what company benefits the most from all of this right away?
Kara Swisher · 43:13
What?
Scott Galloway · 43:13
OpenSea. It's the exchange. It's the largest exchange for NFTs. It's basically like the coin base of NFTs.
Kara Swisher · 43:19
Oh, interesting. Alright. We gotta think of an NFT before Jim get... Is on to us. What do you think?
Scott Galloway · 43:23
100%.
Kara Swisher · 43:25
Alright. We're gonna go to a listener question.
Scott Galloway · 43:27
You've got you've got I can't believe I'm gonna be a mailman. You've you've got mail.
Speaker · 43:32
Hi, Kiera. Hi, Scott. My name is Omri, and I'm an engineering student from Israel. Recently, the US government has blacklisted NSO and other attacking software company. My question to you is, can there be a legitimate attack software company, or is it an inherently flawed concept? And what are the comparisons to be made between a firearms company and an attack software company? Thank you.
Kara Swisher · 44:00
Well, just so people don't know, NSO Group sold the Pegasus spyware, which may have been used to spy on heads of state and journalists, including Jamal Khashoggi. NSO still denies this. The US sanctioned NSO Group earlier this month. Last month, the US government banned the sale of American hacking tools to, China and Russia. Not hacking, but the US government frequently purchases location data from brokers and what some consider to be a market based way around the Fourth Amendment. So Nicole Pearl Roth talked to us all about this. That's what her book was about. And I think she did not think there could be a legitimate attack software company. Correct? And they were like gun manufacturers in that way.
Scott Galloway · 44:37
So most importantly, and I know we're all thinking this and sensing it, does Emily Ratajkowski wanna meet me? Has she said anything about me?
Kara Swisher · 44:45
She has not.
Scott Galloway · 44:45
Has said
Kara Swisher · 44:46
any... Has she mentioned me? Not spoken to her yet, but I'm guessing. Mentioned me? No. In anticipation of that, no. Hard no.
Scott Galloway · 44:53
Another hard no. Godfather of Solomon? But he is the godfather of Solomon.
Kara Swisher · 44:57
Okay. Answer this nice question from Israel, from an engineering student in Israel.
Scott Galloway · 45:01
To me, there's a metaphor here, and that is there's a great market for building nuclear submarines and tanks. It's just that there's you're building it for one customer. You're building it or two, I should say. You're building it for the US government or the allies of the US government that the US government approves. So I would bet this is actually a decent business. But you are now a weapons manufacturer. And you're going to go through the bullshit of getting the US government to buy. But once you have the US government as a client, it's the best client in the world. So it's the biggest and best client in the world.
Kara Swisher · 45:33
And then you can companies use these attack software companies too, not just
Scott Galloway · 45:37
the cities. These seem... Quite frankly, they just seem like they just seem like weapons, and they need to be regulated in terms of who you can sell them to. I think there's a metaphor here, and that is just weapons.
Kara Swisher · 45:46
Yep. Think that... No. I think that's an excellent answer. I... It's more so than firearms companies. Absolutely. This is different. I don't think you're gonna stop these things. I don't think people who run them give a fine fuck about what they're doing. They just want... You know what I mean? Like, lot of
Scott Galloway · 46:00
these just firms wanna cash people's
Kara Swisher · 46:02
spying, etcetera, etcetera. Alright, Scott. Taking one more quick break. We'll be back for predictions. Make it a good one.
[Ad break]
— Predictions segment begins —
Kara Swisher · 47:47
Okay, Scott. Give us a prediction, and it can't be about Emily Ratajkowski or my child.
Scott Galloway · 47:53
What are we gonna talk about?
Kara Swisher · 47:56
She does have a child, by the
Scott Galloway · 47:57
way. We do. Fantastic. When I say we, my my team, we loved trolling the patent filings. There's this website where you can see what patents have been filed by different companies. Really? It's kinda interesting.
Kara Swisher · 48:07
You do?
Scott Galloway · 48:08
Oh, it's so illuminating.
Kara Swisher · 48:10
Is it?
Scott Galloway · 48:10
And it's also an incredible PR strategy. Amazon will file a patent for a warehouse that floats in the sky, which is physically impossible. But they do it because journalists troll these things and then write them up. I mean, a way to seem innovative is to start filing crazy patents. Anyways, Apple has filed a patent for a camera to go into the base of your AirPods, your AirPod Maxes. And I think the next shoe to drop in the metaverse is in the next three months. And I think Tim Cook is cooking this up and it just... Is just loving this. Yeah. I think Apple is gonna show up and say, okay, playtime is over. The metaverse is here. It's called the App Store.
Kara Swisher · 48:50
It's augmented reality for him.
Scott Galloway · 48:52
Yeah. Augmented reality.
Kara Swisher · 48:53
That's what
Scott Galloway · 48:53
it is. We already have the closest thing we have to a metaverse right now in terms of leveraging other people's eye. There's never been there's never been a universe that leverages more creativity with a more seamless portal into that creativity than the App Store Yep. The iPhone, and then and then the AirPods. And he'll sit on stage and he'll show, okay. This is how many Oculuses were sold last year. It was between three and a half and five and a half million. This is how many Crocs were sold last year, 60,000,000. And this is how many AirPods were sold, 115,000,000. And it's interoperable, it's open source in the sense that there are hundreds of billions of dollars in capital pouring into the metaverse known as the Apple Store. He's gonna put a camera on the AirPods. And he's gonna say, folks, the metaverse or whatever you wanna call it is here. And it's from a company you trust. It's from a company you're already going into different worlds with every day. And it's from a company that has the portal that is easily accessible and seamless, you're not gonna whip out a fucking Oculus. I mean, think about... I was having... I was with the Nikkei. I got interviewed by the Nikkei yesterday, and we were talking about the metaverse. I'm like, who here in this crowded bar is gonna say, oh, we need to do a meeting back in Tokyo with your editor. Let's put on our Oculuses. It's just ridiculous. So, but we could sit there with our AirPods in and there could be a camera. And then you have a phone. You already have a central server. We put our phones up and we could talk to his editor for three or five minutes. It'd be awkward, but you could do it. Think about Zoom calls now. I'm now doing Zoom calls off my iPhone while walking with AirPods.
Kara Swisher · 50:27
You do. They're very nauseating.
Scott Galloway · 50:29
They're very annoying?
Kara Swisher · 50:31
No. They're nauseating because you're moving. You're like, where's Scott going now? But, yeah, you're right. I agree with you. I think it's
Scott Galloway · 50:35
gonna be lot. Nauseating when I'm not moving. That's what women have told me.
Kara Swisher · 50:38
I like when you have the backdrop of the beautiful ocean behind you, the Atlantic Ocean. I agree with you. I think augmented reality is very important to to Tim Cook. The one lunch I had with him in person by himself, all he talked about was two things. I think it was Alabama football, of which I tuned out completely, and augmented reality. Couldn't talk about He it made a few eye rolls about Uber, but otherwise, that was it. And it was... It it complete... This was years and years ago. Like, I'll I'll never forget it. I was like, wow, that was interesting except for the Alabama football part. It was inter... He talked a lot about it. I was thinking a lot about it. It was on his mind quite a bit. And he was, you know, he's not known as the innovative guy. He's known as logistics guy, but I was quite struck by a lot of his ideas.
Scott Galloway · 51:24
Oh, they've been innovative. I I mean, if you think about everything that's required for, quote, unquote, metaverse, first off, there's a really strong argument that, Okay, if you look at the universe that is the earth, it would make sense to have one government, one economic policy, social services that are are shared, one military globally. But here here we are with a 197 countries. So the notion that anyone is gonna be able to consolidate our online universe is equally ridiculous. Yeah.
Speaker · 51:48
It is.
Scott Galloway · 51:49
And there are also a lot... There are a lot of companies from Twitter to Epic to FIFA to to Fortnite to
Kara Swisher · 51:54
You want them to interoperate. That's what you want. Much like the Internet. Right? Instead of
Scott Galloway · 51:59
Or interoperable. Right?
Kara Swisher · 52:00
Yes. That's
Scott Galloway · 52:01
could take your your Chanel bag from one place to the other, or you could take your contacts.
Kara Swisher · 52:06
Much like the Internet before Facebook sucked it all up. You know what I mean? Like, you can't have one platform because it's it's bereft of ideas.
Scott Galloway · 52:13
The the rest are gonna be just big giant thuds. I mean, the Microsoft metaverse where we're gonna go online and be legless but have access to Excel No. Thanks.
Kara Swisher · 52:21
There's a reason for that.
Scott Galloway · 52:23
I I think I just love the fact that Mark Zuckerberg is is showing up with literally the biggest fucking thud in history, and that's the Oculus. That's his vision for the metaverse. Yeah. But peep... It's not gonna be the metaverse, but some sort of, like you said, augmented reality. Yeah. It's coming from Apple. He's gonna get on stage.
Kara Swisher · 52:42
I'll buy those in New York frigging minute. I will pay hundreds of dollars. 100%. I will. He's talking to me, tells me to go here, take a left, go right. I totally.
Scott Galloway · 52:52
Senses where you are. Like, there's just a ton of commercial applications, consumer applications. The weak link there is Siri isn't as good as Alexa.
Kara Swisher · 53:01
Siri. I was just gonna say Siri's so stupid.
Scott Galloway · 53:04
But it's still, and not only that, all the things you need, you need capital, you need a ubiquitous portal or wearable, they have a central server called an iPhone that you already have on you. And not only that, but what they also have is they have trust. People actually trust Tim Cook and to a certain extent Apple is a democracy because they have a single class of shares. No one can become a fucking megalomaniac, depressing teens. Tim Cook can be replaced. If enough people buy enough shares at Apple, it is true corporate governance. And it's not at Facebook. Anyways, metaverse, big thud. Appleverse is gonna surprise to the upside.
Kara Swisher · 53:37
Love it. Okay. Scott, that was a really interesting prediction. Made me think. Made me think. I have to say.
— Predictions segment ends —
Scott Galloway · 53:43
I am wise like Kingsoft.
Kara Swisher · 53:44
You're gonna have to keep me lively with all these children I have. There's so many of them.
Scott Galloway · 53:48
Night nurse.
Kara Swisher · 53:49
Night nurse.
Scott Galloway · 53:49
Bring on the night nurse.
Kara Swisher · 53:50
No. No. I have to say, Louis Fisher was great during the entire period because he, took Claire to school. He drives. Alex hasn't gotten his license yet, but it was nice to... My my elder children have both have been really great around this whole thing. It's an interesting time, Scott. I cannot believe I'm never ever gonna retire. Anyway
Scott Galloway · 54:11
Oh, you gotta bring home the bacon. Just so you know bring home the bacon. And bacon prices are up 20%, which is the most upsetting thing about inflation. You gotta you gotta bring it. We gotta NFT this shit.
Kara Swisher · 54:21
Anyway. Alright. Scott, I'm so excited to come down to Florida with my giant family, and that is the show. We'll tape from there.
Scott Galloway · 54:28
That's good.
Kara Swisher · 54:28
We'll be back on Tuesday for more. We'll have one more show before Thanksgiving, and then many more after that. Got a lot of year end stuff coming up. We're very excited. Read us out, Scott.
Scott Galloway · 54:38
Today's show was produced by Lara Naaman, Evan Engel, and Taylor Griffin. Thanks also to Drew Barrows and Mia Silverio. Ernie Intratot engineered this episode. Make sure you subscribe to the show on Apple Podcasts. If you're an Android user, check us out on Spotify or, frankly, wherever you listen to podcasts. Thanks for listening to Pivot and Vox Media. We'll be back next Friday for another breakdown of all things tech and business. I'm the young man's godfather. I'll have an Al Pacino, please.
Kara Swisher · 55:03
That's good. Hard no. Hard hard no.
